For builders' merchants
How ready is your branch for the next ten years?
Twenty-one quick questions across seven areas. You get a score, the two areas to fix first, and a working app for each fix.
60-second overview
Merchant Pulse in a minute
The scorecard, the seven areas, the apps behind them and how a trial in one branch works. Captions are in the player.
Seven areas. A working fix for every one.
The scorecard rates each area from your own answers. Open any app now to see the fix, no sign-up. Prices and accounts inside are made up.
Swipe to see all seven.
01Digital trade counterTrade prices, reorders, collection slots and quantity calculators on a phone.Open Trade storefront 
02Quote to basketA photo of a handwritten list becomes a priced basket.Open Photo to basket 
03Branch experienceSnap a branch, see the signage kit in your brand, cost the estate roll-out.Open Branch refit planner 
04Project toolsBricks, plasterboard, timber and paving, straight to basket.Open Storefront calculators 
05Loyalty and retentionRewards, tiers and win-back for trade accounts.Open Loyalty pack 
06Product contentSpec sheets in, finished product pages out.Open Supplier content engine 
07People and wellbeingAn anonymous pulse of every branch team, the HR view, and a counter campaign.Open Team wellbeing pulse
Score it. See it. Fix it.
- 1Score your business21 questions across seven areas, about five minutes. A score out of 100 and the two areas to fix first.Start the scorecard
- 2See each fix workingA working app behind every area, shown in your own brand for a private demo. No sign-up to try them.Try the apps
- 3Trial it, grow it, scale itStart in one branch with your own numbers, then roll out. Online and in the branch, for customers and staff.See the services
Best practice
Other merchants are already doing this
- 4,500lines at Jewson Bridgwater, up from 3,000 and grouped by jobJewson · Professional Builders Merchant(opens in a new tab)
- 1m+Toolstation Club members, under three years after launchToolstation · Builders Merchants Journal(opens in a new tab)
- 120,000products with a carbon figure in Travis Perkins CONNECTTravis Perkins · Builders Merchants Journal(opens in a new tab)
Organisations cited on the best practice page:
The group behind it
Digital, branch and people, from one team
- Venture Stream
- Ecommerce and digital: storefront builds, ERP and WhatsApp integration, AI, product data, search and marketing automation.
- AlphaGraphics
- Print, signage and marketing: branch signage and wayfinding, in-branch promotions, direct mail, printed packs and fulfilment to every branch.
- OptiMe
- Workplace wellbeing: staff pulse, reporting and the programme behind it.